BUMBLE / 2024 / Campaña.
The First Move Charm.
We all have doubts when it comes to dating. We don’t feel safe to put ourselves out there because we’re afraid to be misunderstood, misjudged, or misrepresented. Everybody should feel seen and celebrated. The perks, the quirks, and the works!
When it comes to Bumble, there’s no room for doubt. Bumble introduces a magic 8-ball with no «try again tomorrow», or «ask another time». The First Move Charm is designed to empower daters to make the first move by providing personalized affirmations linked to different identities creating a safe environment of support and inclusion.




Máster Barcelona School Of Creativity
Dirección de Arte Cristina Alonso, Laia Sallent
Copywriter Angelika Mnatsakanyan